Sans Normal Amdoy 22 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ingeo' by Blancoletters, 'Ricardo' by Bureau Roffa, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, clean, friendly, neutral, utilitarian, versatility, clarity, approachability, modernity, rounded, geometric, open apertures, even rhythm, compact joints.
A rounded geometric sans with smooth, circular bowls and a consistent, even stroke texture. The capitals are simple and sturdy, with clean terminals and minimal modulation; curves are generously rounded while straight strokes remain firm and vertical. Lowercase forms follow the same geometric logic with single-storey a and g, open counters, and straightforward, unornamented construction. Numerals are clear and compact, maintaining the same round/straight balance and uniform weight as the letters.
This font suits interface and product typography where clean shapes and consistent rhythm aid quick scanning. It also works well for branding and packaging that wants a modern, approachable feel, and for headlines or short editorial passages where its rounded geometry stays crisp at larger sizes.
The overall tone is contemporary and approachable, with a calm, no-nonsense clarity. Its rounded geometry softens the voice slightly, keeping it friendly without becoming playful or decorative.
The design appears intended as a general-purpose geometric sans that prioritizes legibility and visual neutrality while adding warmth through rounded forms. It aims to be versatile across display and text settings without relying on distinctive quirks or ornamental details.
Spacing and rhythm read as steady and controlled in the text sample, with smooth word shapes and little visual noise. The design favors clarity through open forms and uncomplicated joins, producing a consistent color across lines.