Sans Normal Ammat 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, web typography, signage, editorial, branding, modern, clean, friendly, neutral, tech, clarity, versatility, modernity, neutrality, readability, geometric, open apertures, rounded terminals, even rhythm, high legibility.
This sans serif features broadly proportioned letterforms with smooth, geometric curves and minimal stroke modulation. Counters are generous and open, with simple, sturdy joins and largely rounded terminals that keep the texture even in blocks of text. Uppercase forms read clean and architectural, while the lowercase maintains a straightforward, contemporary skeleton with compact, functional details and clear differentiation between similar shapes. Numerals follow the same rational, round-and-straight construction, producing a consistent, stable typographic color.
It works well for interface copy, web content, and product communication where clarity and a contemporary feel are priorities. The wide, open shapes also suit signage and wayfinding, and it can serve as a versatile editorial or branding sans when a clean, modern tone is desired.
The overall tone is modern and approachable, balancing a neutral, utilitarian voice with a mild friendliness from its rounded shaping and open counters. It feels contemporary and dependable rather than expressive, giving text a calm, uncluttered presence that fits digital-first contexts.
The design appears intended as a general-purpose geometric sans that prioritizes legibility and an even, modern texture. Its simplified construction and open counters suggest a focus on reliable performance across headlines and continuous reading, especially in screen-centric layouts.
Spacing appears comfortable and regular, supporting clear word shapes and a steady line rhythm in the sample paragraph. The design emphasizes clarity through simplified forms and wide internal spaces, which helps maintain readability at larger text and display sizes.