Sans Normal Lomod 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; and 'Glot' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, friendly, retro, impact, motion, bold branding, display clarity, rounded, oblique, compact, soft corners, chunky.
A heavy, oblique sans with broad proportions and rounded, gently squared curves. Strokes are uniform and sturdy, with softened terminals and minimal modulation, creating a solid, poster-like silhouette. Counters stay fairly open for the weight, while joins and curves (notably in S, G, and the numerals) emphasize smooth, continuous motion. The overall rhythm is energetic and slightly compressed in the vertical feel due to the slant and dense stroke mass.
Best suited to short, high-impact settings such as headlines, posters, campaign graphics, and bold brand marks. The slanted, sturdy shapes also fit sports and lifestyle applications, packaging callouts, and attention-forward UI banners where emphasis is the priority.
The tone is assertive and upbeat, with a sporty, action-forward character. Its rounded construction keeps it approachable rather than harsh, while the strong weight and slant add momentum and emphasis. The result feels contemporary with a hint of retro display styling.
The design appears intended to deliver maximum emphasis with a smooth, geometric voice: a strong oblique display sans that reads fast, feels energetic, and remains friendly through rounded forms and open counters.
Figures are bold and attention-grabbing, with simple, geometric structures and clear diagonals on 1, 4, and 7. Round characters like O/0 are very full and stable, and the lowercase shows a single-storey a with similarly rounded, compact forms. Overall spacing appears built for impact at larger sizes, where the heavy shapes and slant read most clearly.