Sans Normal Tipe 4 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection and 'Dean Gothic' by Blaze Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, assertive, playful, chunky, impact, display, approachability, nostalgia, promotional, rounded, soft corners, bulbous, compact, heavy.
A chunky, rounded sans with heavily filled-in forms and broad, soft-shouldered curves. Strokes are thick and confident with gently flattened terminals and subtle tapering in places, giving the letters a molded, almost inflated feel rather than a purely geometric cut. Counters are relatively small for the weight, and curves dominate the construction, with occasional angular joins (notably in diagonals) to keep shapes crisp. The overall rhythm is tight and blocky, with strong horizontal emphasis and consistent, sturdy silhouettes across caps, lowercase, and figures.
Best suited to large sizes where its thick, rounded shapes and tight counters can read clearly—headlines, posters, branding marks, and packaging callouts. It can also work for short bursts of text such as labels, banners, and promotional copy where a strong, upbeat voice is desired.
The tone is bold and attention-grabbing, with a friendly, slightly nostalgic character reminiscent of classic display lettering. Its rounded massing reads energetic and sporty, while the soft corners keep it approachable rather than severe. The heavy presence makes it feel promotional and headline-first.
The design appears intended to deliver maximum visual impact with a friendly, rounded display voice, balancing circular geometry with flattened terminals for a sturdy, modernized retro feel. It aims to create strong silhouettes and a consistent, high-contrast page presence for advertising-style typography.
In text, the dense color and small apertures create a compact, poster-like texture that prioritizes impact over delicacy. The lowercase retains a sturdy, almost small-caps-like solidity, and the numerals follow the same bulbous, high-ink style for consistent emphasis in mixed settings.