Sans Normal Ulbiv 5 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, presentations, signage, clean, modern, neutral, calm, versatility, readability, clarity, neutrality, open counters, smooth curves, tall ascenders, long descenders, crisp terminals.
A clean, rounded sans with smooth, continuous curves and a restrained, consistent stroke rhythm. Letterforms are generally open and airy, with generous counters and clear interior spaces that keep paragraphs looking light and uncluttered. Terminals are crisp and straightforward, and the overall proportions feel balanced, with tall ascenders and relatively long descenders giving the lowercase a slightly elegant vertical reach. Figures are simple and readable, matching the lowercase’s calm, even texture.
It works well for interface copy, product and marketing text, and editorial layouts where a clean sans is needed without a stark or overly geometric feel. The open counters and even texture also suit presentation typography and clear, straightforward signage at moderate sizes.
The font conveys a neutral, contemporary tone with a quiet, editorial polish. Its rounded geometry and open shapes feel approachable rather than technical, while the overall restraint keeps it suitable for understated branding and information-forward design.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and a smooth reading rhythm. Its rounded construction and restrained detailing suggest a goal of staying neutral across contexts while still feeling contemporary and refined.
In text, the spacing and shapes produce a smooth line-to-line rhythm without noticeable stiffness, and the curves stay consistent across rounds like C/O/S as well as the bowls in B/P/R. The uppercase reads cleanly for headings, while the lowercase maintains a measured, unobtrusive color in longer passages.