Slab Square Joni 3 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, playful, industrial, circus, novelty texture, vintage signage, industrial feel, display impact, stencil, riveted, decorative, chunky, bracketed.
A heavy slab serif with broad proportions, squared terminals, and sturdy, blocky construction. Strokes are thick and confident with clear, simplified joins and a slightly irregular, cutout-like edge treatment. A distinctive rivet/stencil effect is created by repeated round counters punched into the strokes and serifs, giving the letterforms a perforated, hardware-like texture. Uppercase forms feel sturdy and poster-ready, while the lowercase keeps similar weight and structure with compact bowls and short extenders, maintaining a dense, emphatic color in text.
Best suited to display applications where the perforated detailing can be appreciated: posters, headlines, event promos, and bold signage. It also works well for packaging and brand marks aiming for a vintage-industrial or western-tinged aesthetic, especially where a rugged, decorative slab serif presence is desired.
The overall tone reads as vintage signage with a theatrical, old-timey flair, combining a rugged, workshop/metal-plate feel with a lively, attention-grabbing personality. The perforated detailing adds a playful novelty that evokes circus posters, saloon-style branding, and handcrafted display lettering.
The design appears intended to merge a classic slab-serif foundation with a novelty, hardware-inspired surface treatment, creating an attention-grabbing display face that feels like lettering cut from a metal plate or stenciled and fastened with rivets.
The dotted perforations are frequent and visually prominent, meaning the font’s texture becomes a key part of its identity at display sizes and may visually merge at very small sizes. Numerals match the same industrial cutout motif and maintain the chunky, squared rhythm for consistent titling and labeling.