Sans Normal Atlur 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, children’s media, friendly, playful, casual, approachable, retro, approachability, softening, handmade feel, display clarity, rounded, soft, monoline, quirky, humanist.
A rounded, monoline sans with soft terminals and a gently hand-drawn feel. Strokes stay even and smooth, with subtle asymmetries that keep the texture lively rather than geometric. Curves are generously open in letters like C, S, and e, while straights (E, F, T, l) end in rounded corners that read cleanly at display sizes. Uppercase forms are simple and open, and the lowercase has a single-storey a and g plus a looped, descender-heavy j that adds character. Figures are similarly rounded with open, airy shapes and a relaxed stance.
Works well for friendly branding, packaging, and editorial headlines where a soft, approachable voice is desired. The open apertures and rounded endings also make it suitable for posters, signage, and playful UI accents, especially at medium to large sizes.
The overall tone is warm and informal, with a cheerful, slightly retro personality. Its softened geometry and mild irregularities suggest a handcrafted sensibility without becoming script-like, making it feel personable and easygoing.
Likely designed to provide a clean sans foundation with a more human, personable cadence than strict geometry. The rounded corners, open forms, and distinctive lowercase details aim to keep text readable while injecting a casual, characterful tone for display and brand-forward applications.
Distinctive identifying details include the looped Q tail that drops into the bowl, the rounded-rectangle construction of B and D, and the curvy, high-contrast-in-shape (not stroke) diagonals in W and X. Spacing appears comfortable and even in the sample text, producing a light, breathable rhythm suited to short-to-medium reading lines.