Slab Contrasted Vura 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Malaga' by Emigre, 'FF More' by FontFont, 'Mediator Serif' by ParaType, 'Pratt Nova' by Shinntype, and 'Bree Serif' by TypeTogether (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, branding, western, vintage, bold, rugged, playful, attention, heritage, texture, display, bracketed, blocky, ink-trap, rounded, chunky.
A heavy, block-forward slab serif with prominent bracketed serifs and softly rounded joins that keep the mass from feeling sharp. Strokes show clear, moderate contrast: verticals read sturdier while curves and horizontals taper slightly, producing a lively, poster-like rhythm. Terminals often include small notches or wedge-like cuts that echo ink-trap forms, and counters are compact, giving the letters a dense, punchy silhouette. The overall construction mixes sturdy geometry with subtle quirks in curves and terminals, helping headlines feel animated rather than purely industrial.
Best suited to display settings where strong presence is needed: posters, large headlines, event graphics, storefront signage, and packaging. It can also work for logo wordmarks and short callouts where the distinctive slabs and notched terminals can be appreciated at larger sizes.
The font conveys a confident, old-timey energy with a touch of showmanship—part Western/heritage, part circus poster. Its chunky slabs and notched details add a rugged, handcrafted flavor, while the rounded corners keep it friendly and approachable. The result feels bold and attention-grabbing, with a lightly playful undertone.
The design appears intended to deliver an assertive display slab with vintage flavor, combining traditional slab-serif structure with notched, ink-trap-like details to heighten texture and character. It prioritizes impact and personality over neutral body-text readability.
At text sizes, the dense interior spaces and strong dark color create high impact but can reduce readability in long paragraphs. The numerals match the same chunky, slabbed attitude, staying consistent in weight and texture with the capitals and lowercase.