Slab Contrasted Seje 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype, 'Rooney' by Jan Fromm, 'Mundo Serif' by Monotype, and 'Mislab Std' by Typofonderie (names referenced only for comparison).
Keywords: posters, headlines, signage, sports branding, packaging, western, assertive, vintage, sporty, poster-ready, impact, tradition, ruggedness, display readability, headline emphasis, slab-serif, blocky, bracketed, ink-trap feel, high-ink.
A heavy, blocky slab-serif with broad proportions and a compact, punchy silhouette. Strokes are robust with noticeable (but not extreme) contrast, and the serifs read as squared slabs with slight bracketing that softens the joins. Counters are relatively small for the weight, producing dense color and strong impact in text. Terminals and joins show subtle carved/ink-trap-like shaping in places, giving the letterforms a slightly chiseled, printed feel rather than a purely geometric build.
Best suited to display typography where weight and presence are an advantage—posters, headlines, and large-format signage. It can also work well for sports or event branding and packaging where a bold, traditional slab-serif voice helps anchor the design.
The font conveys a bold, confident tone with a classic Americana and old-print sensibility. Its strong slabs and condensed counters make it feel authoritative and attention-grabbing, suited to headlines that want a rugged, straightforward voice.
The design appears intended to deliver maximum impact with a familiar slab-serif structure, balancing sturdy, rectangular serifs with slightly softened joins for a more printed, vintage character. It prioritizes strong texture and readability at larger sizes over delicate detail.
Uppercase forms look especially sturdy and sign-like, while the lowercase maintains the same chunky rhythm and compact apertures. The numerals are similarly heavy and stable, designed to hold presence at display sizes.