Sans Normal Apbub 11 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Kaleko 105', 'Kaleko 105 Round', 'Kaleko 205', 'Kaleko 205 Round', 'Kamerik 105', 'Kamerik 205', 'Kessel 105', and 'Kessel 205' by Talbot Type (names referenced only for comparison).
Keywords: ui design, branding, headlines, wayfinding, packaging, modern, clean, friendly, neutral, tech, versatility, clarity, modernity, approachability, legibility, geometric, rounded, monoline, open apertures, high legibility.
This is a monoline sans with a strongly geometric backbone and smoothly rounded curves. Counters are generous and mostly circular/oval, with open, readable apertures in letters like C, S, a, e, and s. Strokes terminate cleanly with subtle rounding, and diagonals (V, W, X, Y, K) are crisp without looking sharp or brittle. The lowercase shows a single-storey a and g, compact shoulders, and a simple, straightforward construction that keeps rhythm even in longer text. Numerals are clear and contemporary, with a round 0 and balanced 8, and the overall spacing reads airy and even at display sizes.
It suits UI and product typography where clarity and a modern, neutral voice are needed, and it scales well into headings thanks to its clean geometry and open counters. The friendly roundness also makes it a good fit for contemporary branding, packaging, and signage that aims to feel accessible and straightforward.
The tone is contemporary and approachable: polished enough for product and interface work, but soft-edged enough to feel welcoming rather than clinical. Its geometric consistency suggests precision and order, while the rounded forms keep the voice friendly and readable.
The likely intention is a versatile geometric sans that prioritizes clean construction and legibility while keeping a warm, approachable feel through rounded curves and uncomplicated letterforms.
The design maintains a consistent stroke color across straight and curved segments, giving it a stable typographic “gray” in paragraphs. Round letters (O, Q, o, p, q) lean into near-circular geometry, while terminals and joins avoid excessive detailing, helping it stay calm and uncluttered.