Sans Normal Logab 15 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Morph' by TipoType and 'Betm' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, energetic, bold, display impact, dynamic emphasis, modern friendliness, brand voice, sport energy, rounded, slanted, compact, soft corners, high impact.
A heavy, rounded sans with a consistent rightward slant and broad, compact letterforms. Strokes are thick and uniform, with smooth curves and softened joins that give counters a slightly squashed, oval feel. Terminals are clean and blunt rather than tapered, and the overall silhouette favors strong, simple geometry with minimal detailing. Numerals match the letters in weight and stance, reading as sturdy, modern forms suited to large sizes.
Well suited to headlines, posters, and large typographic statements where the slanted, heavy forms can deliver immediate impact. It also fits branding and packaging that benefit from a modern, friendly boldness, and works naturally for sporty or energetic themes. Use with generous spacing and at larger sizes to keep counters and word shapes clear.
The tone is energetic and upbeat, with a confident, attention-grabbing presence. Its rounded shapes keep it approachable while the strong slant adds motion and urgency, creating a sporty, promotional feel. Overall it reads as bold and friendly rather than formal or restrained.
The design appears intended as a high-impact italicized sans for display settings, combining rounded geometry with a strong forward lean to communicate speed and confidence. It prioritizes bold visibility and a cohesive, modern texture across capitals, lowercase, and numerals.
In text, the dense weight and forward lean create a pronounced rhythm and a compact texture, especially in mixed-case lines. The rounded construction helps maintain clarity despite the heavy strokes, but the style naturally emphasizes display impact over quiet, extended reading.