Sans Normal Urgam 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: body text, editorial, magazines, book design, invitations, elegant, classic, refined, literary, text italic, editorial voice, classical tone, readable elegance, calligraphic, flowing, slanted, tapered, humanist.
A slanted, calligraphic serif style with smooth, continuous curves and gently tapered strokes that suggest a broad-nib or pen influence. Proportions are moderately open with a normal x-height, giving lowercase forms a readable, bookish rhythm. Terminals tend to be rounded or softly pointed rather than blunt, and joins stay clean with minimal ornament. Capitals are slightly narrower and more formal, while the overall letterfit feels even and text-friendly, with subtle variation in character widths contributing to a natural, written cadence.
Well-suited for editorial typography such as magazine features, book interiors, essays, and other continuous reading where an italic voice is desired. It also works effectively for refined headlines, pull quotes, and invitation or event materials that benefit from a classic, calligraphic impression.
The font conveys a polished, editorial tone—cultured and quietly expressive rather than loud or decorative. Its slant and tapered detailing add a sense of motion and sophistication, evoking literature, magazines, and classic correspondence. The overall mood is elegant and traditional, with a gentle warmth from the humanist, pen-drawn nuances.
The design appears intended to provide an italic typeface with a traditional, pen-influenced feel that remains controlled and legible in paragraphs. Its balanced proportions and restrained detailing suggest an aim for versatile editorial use, delivering elegance and motion without sacrificing clarity.
Numerals share the same italicized, tapered construction and maintain consistent color alongside the letters. Curved letters (such as C, G, S, and O) appear smooth and balanced, and the lowercase shows a graceful, continuous flow that supports longer text samples without looking overly mannered.