Sans Normal Adlaf 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, interfaces, modern, sporty, clean, dynamic, friendly, contemporary, clarity, momentum, versatility, approachability, oblique, geometric, monoline, rounded, open counters.
A slanted, monoline sans with rounded geometry and broad, open counters. Curves are smooth and near-circular in letters like O and C, while diagonals and joins are crisp and slightly sharpened, giving the forms a taut, forward-leaning rhythm. Terminals are clean and mostly straight-cut, with consistent stroke thickness and generous internal space that keeps the texture airy at display sizes.
Works best for headlines, branding, and short-to-medium display text where the slant and open shapes can convey speed and clarity. It can also suit UI callouts, labels, and packaging where a clean, contemporary voice is needed, especially when set with ample spacing.
The overall tone is modern and energetic, with the oblique stance adding motion and a sporty, contemporary feel. Rounded shapes soften the voice, keeping it approachable rather than severe, while the clean construction reads as functional and streamlined.
Likely designed to provide a neutral, geometric sans foundation with added momentum through an oblique angle, balancing readability with a contemporary, athletic character. The consistent strokes and rounded construction suggest an emphasis on clean reproduction and a friendly, modern presence.
Numerals show clear, simple silhouettes with a distinctive angled 2 and a compact 7, and the 0 is an oval without interior slashing. Lowercase forms appear largely single-storey where applicable, contributing to a straightforward, geometric impression and a smooth, even typographic color in short headlines.