Sans Normal Kumas 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, modern, sporty, confident, energetic, direct, impact, momentum, clarity, modernity, promotion, oblique, geometric, rounded, clean, punchy.
A heavy, oblique sans with broad proportions and smooth, geometric curves. Strokes stay largely uniform, producing a dense, high-impact texture with minimal modulation. Counters are open and round, terminals are clean and blunt, and joins are crisp, giving the letterforms a streamlined, contemporary rhythm. The slant is consistent across caps, lowercase, and figures, supporting forward motion without sacrificing clarity.
Best suited for display contexts such as headlines, posters, brand marks, and promotional graphics where strong presence and momentum are desired. It can work for short paragraphs or callouts when ample size and spacing are available, especially in marketing, product, and sports or lifestyle applications.
The overall tone is assertive and contemporary, with a fast, energetic feel typical of performance-oriented typography. Its combination of weight and slant reads as confident and promotional, while the rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver a bold, contemporary sans voice with an inherent sense of speed. By pairing wide, geometric proportions with a consistent oblique stance, it aims to create immediate impact and a modern, action-oriented personality across text and numerals.
Uppercase forms appear sturdy and simple, while the lowercase shows compact, rounded bowls and straightforward construction that maintains a consistent color in text. Numerals are similarly robust and legible, with a clean, modern silhouette suited to prominent use.