Sans Superellipse Hoguj 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Intercom', 'Intercom Arabic', 'Intercom Devanagari', 'Intercom Kannada', and 'Intercom Tamil' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, assertive, industrial, sporty, compact, utilitarian, space saving, maximum impact, geometric clarity, brand presence, blocky, rounded, condensed, sturdy, high impact.
A compact, heavy sans with rounded-rectangle construction and smooth, uniform strokes. Counters are relatively small and openings are tight, giving the letters a dense, punchy texture. Curves read as squarish superellipses, and terminals are clean and blunt rather than tapered. The lowercase is tall and sturdy, with simple, single-story forms where applicable and minimal modulation, producing a consistent, mechanical rhythm across words and lines.
Best suited for headlines and short statements where strong presence and space efficiency matter, such as posters, packaging, branding marks, and bold signage. It can also work for UI labels or navigation where a tight, robust sans is needed, though the dense counters suggest avoiding very small sizes for long text blocks.
The tone is forceful and no-nonsense, with an industrial, workmanlike feel. Its dense shapes and tight apertures suggest strength and urgency, lending a sporty, poster-driven energy while staying straightforward and practical.
Likely designed to deliver maximum impact in a condensed footprint, using rounded-rectangle geometry to stay friendly enough while still feeling tough and utilitarian. The emphasis appears to be on uniform texture, clear silhouettes, and a strong headline voice.
Round letters (like O/C/G) keep a boxy, squared-off roundness, and joins and corners are softened rather than sharp. The numerals match the same compact, heavy build, maintaining a cohesive color in mixed alphanumeric settings.