Sans Normal Obdov 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Compasse' by Dharma Type, 'Innova' by Durotype, 'Nusara' by Locomotype, and 'Gate A1' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, legibility, simplicity, blocky, compact, rounded, geometric, sturdy.
A heavy, geometric sans with large counters, broad curves, and firmly squared terminals. Strokes are consistently thick with minimal modulation, producing a dense, even color on the page. Round letters (O, C, G) feel near-circular with slightly flattened joins, while straight-sided forms (E, F, H, N) keep crisp right angles. The lowercase shows single-storey a and g, open apertures, and short, sturdy extenders that maintain a compact, stable silhouette.
Best suited for headlines, short paragraphs, and display typography where strong presence is needed. It works well for branding systems, packaging, and signage that benefit from quick recognition at a distance, and it can support punchy editorial callouts or UI hero text when used at larger sizes.
The overall tone is assertive and upbeat, combining mass and clarity for a contemporary, no-nonsense voice. Its rounded geometry keeps it approachable rather than severe, while the weight adds impact and urgency.
The design appears intended to deliver high-impact, highly legible display typography with a clean geometric structure. It prioritizes bold silhouettes and simple, consistent shapes to read quickly and reproduce reliably across print and digital contexts.
Spacing appears moderate-to-tight in the samples, creating strong word shapes and a solid text block at large sizes. Distinctive details include a robust, centered dot on i/j and a simplified, geometric numeral set that matches the letterforms’ heavy proportions.