Sans Normal Obdov 14 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Malva' by Harbor Type, 'Motiva Sans' by Plau, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, high impact, approachable strength, modern clarity, display emphasis, rounded, chunky, soft corners, compact joins, clean.
A heavy, rounded sans with broad proportions and a large x-height, built from smooth curves and sturdy verticals. Strokes stay uniform with minimal modulation, producing dense black shapes and strong counters that remain fairly open for the weight. Terminals are generally blunt with subtly softened corners, and the letterforms favor simple, geometric construction with gentle rounding rather than sharp angles. Spacing appears generous enough to keep the texture from clogging at large sizes, while the overall rhythm stays steady across caps, lowercase, and numerals.
Best suited to short-to-medium display copy where bold impact is needed—headlines, posters, storefront or wayfinding signage, and brand marks that benefit from a friendly but forceful voice. It can also work for packaging and social graphics where large x-height and rounded geometry help keep words legible at quick glance.
The overall tone is assertive and upbeat, combining a strong, attention-grabbing silhouette with approachable, rounded forms. It reads as contemporary and uncomplicated, leaning more friendly than formal while still feeling solid and dependable.
The design appears intended to deliver maximum visual impact with a clean, modern sans structure, balancing strong black density with rounded geometry to stay approachable. It aims for straightforward legibility in attention-focused settings rather than delicate typographic nuance.
Capitals are compact and blocky with wide bowls, while lowercase forms keep a consistent, sturdy footprint; the numerals match the same heavy, rounded construction for cohesive display setting. The sample text shows a tight, energetic texture that emphasizes mass and presence, especially in headlines.