Slab Contrasted Ulba 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF More' by FontFont, 'Alkes' by Fontfabric, 'Pratt Nova' by Shinntype, and 'Monarky' by YXType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, rugged, editorial, western, vintage, assertive, impact, tradition, authority, readability, heritage, bracketed serifs, chunky, ink-trap feel, beaked terminals, compact.
A sturdy serif with heavy, slab-like feet and noticeable bracketing that softens the joins into the stems. Strokes show clear thick–thin modulation, with rounded curves and slightly pinched internal joins that give counters a compact, ink-trap-like feel. Capitals are broad and weighty with prominent serifs, while lowercase forms keep a robust, workmanlike rhythm; the overall texture reads dense and very legible at display sizes. Numerals are similarly blocky and high-impact, matching the letterforms’ squared shoulders and strong baseline presence.
Best suited to headlines and short-to-medium text where a forceful, classic serif voice is needed—posters, branding marks, packaging, and storefront or wayfinding signage. It can also work for editorial display (section heads, pull quotes) where dense color and traditional authority are desirable.
The tone is confident and utilitarian, evoking traditional print—newspaper headlines, posters, and signage—rather than sleek modern minimalism. Its chunky serifs and high-contrast details suggest a vintage, slightly rustic personality with a hint of Americana or “old print” character.
The design appears intended to deliver a strong, attention-holding serif presence with a traditional print sensibility, combining slab-like stability with enough contrast and shaping to keep it lively and distinctive in display settings.
Letterforms lean on strong horizontal serifs and sturdy verticals, creating a pronounced, poster-like silhouette. Rounded bowls (notably in C, G, O, Q) contrast with squared slab endings, producing a distinctive mix of softness and blunt strength.