Sans Rounded Mavo 9 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, ui labels, posters, friendly, playful, soft, approachable, casual, friendliness, approachability, readability, modernity, rounded, monolinear, open counters, loose spacing, geometric.
A monolinear rounded sans with generously curved terminals and softly squared corners throughout. The letterforms are wide and open, with large counters and a steady, even stroke that keeps the texture smooth and consistent. Curves are prominent in shapes like C, G, O, and S, while straight strokes remain slightly softened rather than rigid, giving the set a gentle, inflated geometry. Overall spacing reads roomy, and the rhythm is relaxed, with varied character widths contributing to an easy, conversational flow in text.
Well suited to branding systems that want a friendly, modern voice, especially for packaging, retail, and service-oriented identities. The wide, open forms also work nicely for headlines, signage, and UI labels where clarity and approachability are priorities, and for short paragraphs where a relaxed texture is desired.
The overall tone is warm and approachable, with a playful, contemporary friendliness that feels informal rather than corporate. Its rounded construction and broad proportions give it a calm, non-threatening voice that suits upbeat or welcoming messaging.
The design appears intended to deliver a modern rounded sans that prioritizes warmth and readability, using soft terminals and wide, open shapes to avoid harshness while keeping a clean, contemporary construction.
Uppercase forms feel compact and stable with rounded joins, while lowercase retains clear, open apertures that help maintain legibility at display and short-text sizes. Numerals follow the same softened, wide construction, producing a cohesive look across mixed alphanumeric settings.