Sans Normal Lukom 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Milo' by FontFont, 'Mundo Sans' and 'Quire Sans' by Monotype, and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, sporty, friendly, casual, display impact, youth appeal, motion emphasis, bold branding, oblique, rounded, bouncy, chunky, compact.
A heavy, oblique sans with rounded terminals and broad, compact letterforms. Strokes are thick and largely uniform, with gently curved joins and softened corners that keep the dense weight from feeling harsh. The shapes show a lively, slightly bouncy rhythm—bowls are full and round, counters are relatively tight, and spacing feels packed for strong color. Numerals and capitals maintain the same sturdy, forward-leaning stance, giving the set a cohesive, high-impact presence.
Well suited for short, high-contrast applications like headlines, posters, signage, and brand marks where a friendly but forceful tone is needed. It can also work for packaging and sports or youth-oriented graphics, especially when set in larger sizes where the tight counters and heavy texture remain clear.
The overall tone is energetic and approachable, mixing bold confidence with a casual, fun attitude. Its forward slant and rounded geometry read as sporty and upbeat rather than formal, making the voice feel extroverted and attention-seeking.
Likely intended as a bold, energetic display sans that combines rounded, modern forms with an assertive slant to create motion and immediacy. The consistent stroke weight and compact proportions suggest a focus on strong typographic color and quick recognition in promotional contexts.
The design prioritizes impact and legibility at display sizes, with simplified constructions and consistent stroke mass across the alphabet. The italic angle is strong enough to add motion without turning into a script-like feel.