Sans Normal Akdud 17 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Averta PE' by Intelligent Design and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, modern, friendly, clean, confident, pragmatic, legibility, versatility, modern branding, clarity, rounded, geometric, open counters, high contrast-free, sturdy.
A robust sans with rounded, geometric construction and even stroke weight throughout. Curves tend toward circular bowls and soft terminals, while straight strokes stay crisp and vertical, creating a steady, contemporary rhythm. Counters are generally open and roomy, and the forms keep a compact, efficient footprint that holds together well at larger sizes. Numerals follow the same rounded, solid logic, with clear silhouettes and minimal interior detailing.
Well-suited for branding and display typography where a strong, friendly sans presence is needed. It also works effectively for UI labels, navigation, and product copy where clarity and consistent texture matter. The sturdy shapes make it a good option for posters and packaging that require high-impact readability.
The overall tone is modern and approachable, balancing a friendly softness with a no-nonsense solidity. It reads as confident and practical rather than decorative, with a calm, contemporary neutrality that suits many brand voices.
The design appears aimed at delivering a contemporary, highly legible sans with rounded geometry and strong presence, optimized for clear reading and versatile everyday use across digital and print contexts.
Round letters like O/C/G show smooth, near-circular geometry, and joins in letters such as n/m/h are clean and straightforward. The uppercase set feels stable and blocky, while the lowercase maintains a simple, legible structure with unobtrusive details that keep texture even in longer text.