Sans Normal Efraz 1 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, packaging, posters, modern, airy, elegant, refined, elegant emphasis, modern clarity, editorial voice, refined branding, slanted, clean, rounded, open, crisp.
This typeface is a slanted sans with smooth, rounded bowls and a crisp, calligraphic feel. Strokes are generally slender with subtle thick–thin modulation that reads as gentle contrast rather than sharp stress. Counters are open and generous, curves are drawn with an elliptical logic, and terminals tend to finish cleanly without obvious serifs. The overall rhythm is lively and slightly forward-leaning, with some letters showing more tapered joins and delicate diagonals (notably in forms like M/W and the diagonal leg details). Numerals follow the same rounded, slightly modulated construction, with clear, open shapes and a consistent slant.
It works well for editorial headlines, pull quotes, and magazine-style typography where a refined slanted sans can add pace and character. The clean curves and open counters also suit branding and packaging that wants a modern, elegant voice, and it can be effective in posters or marketing materials where a light, stylish emphasis is desired.
The tone is contemporary and polished, with an elegant, fast-moving cadence that feels suited to design-forward communication. Its light touch and smooth curvature give it a friendly sophistication rather than a technical or industrial voice. The italic energy adds a sense of motion and emphasis, making it feel expressive without becoming decorative.
The design appears intended to provide an elegant, modern sans italic with enough modulation to feel crafted and premium, while retaining clean, rounded construction for clarity. It aims to bridge functional readability with a distinctive, forward-leaning personality suitable for contemporary graphic design.
Uppercase forms balance geometric roundness (C/O/Q) with restrained straight segments (E/F/T), creating a clean hybrid of rational structure and soft curves. Lowercase forms keep a simple, readable construction with rounded shoulders and open apertures, and the overall texture stays even in running text. The slant is consistent across letters and figures, supporting a cohesive, editorial look.