Sans Normal Eflit 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, advertising, ui, modern, airy, dynamic, clean, approachable, clarity, warmth, motion, modernity, versatility, humanist, slanted, open counters, rounded terminals, calligraphic influence.
This typeface is a slanted sans with smooth, rounded construction and a restrained, even stroke. Curves dominate the forms, with open counters and softened joins that keep the texture light and legible. The italic angle is consistent across capitals, lowercase, and figures, and the rhythm is slightly humanist—strokes feel drawn rather than mechanically rigid. Figures follow the same flowing, elliptical logic, with simple shapes and clear differentiation.
It suits brand systems that want a modern, personable tone—logos, headlines, and short marketing copy where the slant adds momentum without becoming decorative. The clean shapes and open counters also make it a solid choice for UI accents, product packaging, and editorial pull quotes where a lighter, agile italic voice is helpful.
The overall tone is contemporary and friendly, with a sense of motion from the steady slant and gently rounded shapes. It reads as calm and unobtrusive, yet energetic enough to feel active and informal. The voice sits between functional UI clarity and a subtle, handwritten warmth.
The design appears intended to provide a clean italic sans that remains readable in continuous text while adding a gentle sense of speed and friendliness. Its rounded geometry and humanist rhythm suggest an aim for versatility across both display and supporting text applications.
Capitals are streamlined and uncluttered, while lowercase shows more organic shaping that helps word forms develop a lively cadence. The sample text demonstrates smooth paragraph color with minimal sharp corners, giving long lines a cohesive, flowing appearance.