Sans Normal Likuw 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Ordina' by Schriftlabor, 'Predige' and 'Predige Rounded' by Type Dynamic, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, energetic, assertive, contemporary, impact, motion, emphasis, visibility, display, oblique, rounded, compact, sturdy, heavyweight.
A heavy, oblique sans with compact proportions and rounded, softly squared curves. Strokes are thick and uniform with minimal modulation, producing solid counters and a strongly graphic silhouette. Terminals are clean and blunt, with smooth joins that keep curves continuous rather than angular. The overall rhythm is forward-leaning and tight, with sturdy letterforms and straightforward spacing that favor impact over delicacy.
Best suited to display typography where weight and slant can carry emphasis—headlines, posters, bold brand lockups, sports and event graphics, and packaging callouts. It can work for short bursts of copy or punchy subheads, but extended text will feel dense due to the heavy color and compact counters.
The typeface feels energetic and assertive, with a distinctly sporty, poster-forward attitude. Its strong lean and dense black shapes create a sense of motion and urgency, making text read as confident and attention-seeking.
The design appears intended to deliver maximum impact with a forward-leaning, modern sans voice—prioritizing speed, strength, and visibility. It aims to be a versatile display italic that reads instantly and holds up in high-contrast, attention-driven layouts.
Uppercase forms are broad and stable, while the lowercase shows compact bowls and tight apertures that reinforce the bold, condensed texture in paragraphs. Numerals match the same weight and curvature, reading as robust and highly visible. At smaller sizes the heavy color can reduce internal clarity, but at display sizes it stays crisp and commanding.