Sans Other Lokiy 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Bouba Round' by HVD Fonts, 'Santral' by Taner Ardali, 'Mundial Narrow' by TipoType, 'Gordita' by Type Atelier, and 'Sailec' by Type Dynamic (names referenced only for comparison).
Keywords: posters, headlines, packaging, children's, stickers, playful, handmade, quirky, friendly, casual, handmade look, playful display, informal branding, craft aesthetic, chunky, rounded, wobbly, irregular, cartoonish.
This typeface uses thick, blunt strokes with rounded corners and noticeably irregular contours, giving each letter a slightly wobbly, hand-cut feel. Counters are generally compact and organic, with openings and terminals that vary subtly from glyph to glyph rather than following a rigid geometric system. Proportions are broad and sturdy, and the overall rhythm is bouncy due to inconsistent stroke edges and varied interior shapes, while still maintaining clear, simple letter skeletons.
It performs best in short to medium display settings where its textured, handmade character can be appreciated—such as posters, playful branding, product packaging, craft labels, and children-oriented graphics. It can also work for social media graphics and merch slogans where an upbeat, informal tone is desired.
The overall tone is lighthearted and informal, with a playful, crafty energy that feels more homemade than technical. Its uneven edges and chunky forms suggest spontaneity and approachability, leaning toward a comic or kid-friendly voice rather than a corporate one.
The design appears intended to emulate a bold, hand-drawn or cut-paper sans look with deliberate irregularity, prioritizing personality and immediacy over strict consistency. It aims to stay highly legible while projecting a casual, fun character through its uneven outlines and chunky proportions.
The font’s texture becomes a defining feature in text: the irregular outlines create a lively color on the page that reads as intentionally imperfect. Numerals match the same chunky construction and maintain strong presence at display sizes.