Sans Normal Asmay 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura Now' by Monotype, 'Primana Pro' by RMU, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernization, neutral voice, systematic geometry, geometric, rounded, open apertures, even rhythm, crisp terminals.
This is a geometric sans with smooth, rounded curves and largely even stroke thickness. Counters are generous and shapes lean on circular and elliptical construction, producing a consistent, steady rhythm in both uppercase and lowercase. Terminals are clean and mostly straight-cut, with minimal flourish, and the overall spacing reads balanced and uncluttered in running text. Numerals follow the same simple, modern drawing style and sit comfortably alongside the letters.
It suits interface and product typography where a modern, clean sans is needed, as well as general-purpose editorial layouts and presentations. The geometric structure and open counters also make it a good candidate for signage and brand systems seeking a restrained, contemporary voice.
The font conveys a clean, contemporary neutrality with a mildly friendly tone coming from its rounded geometry and open interior spaces. It feels practical and understated rather than expressive, aiming for clarity and approachability.
The design appears intended as a versatile, contemporary workhorse sans that prioritizes clarity and consistency. Its geometric construction and restrained detailing suggest a focus on broad usability across headings and text, with a calm, modern visual identity.
In text, the forms stay stable and legible at display-to-reading sizes, with clear differentiation between round letters and straight-sided structures. The punctuation and diacritics shown (such as the dotted i/j) appear simple and unobtrusive, supporting a straightforward typographic color.