Sans Normal Orbev 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, simplicity, modernity, approachability, geometric, rounded, blocky, compact, even rhythm.
A heavy, geometric sans with broad, rounded curves and sturdy, squared-off terminals. Strokes are monolinear in feel, producing dense black shapes and an even typographic color. Counters are relatively tight (notably in C, S, e, and a), and curves are drawn with smooth, circular logic rather than calligraphic modulation. Uppercase forms read as compact and stable, while the lowercase keeps simple constructions (single-storey a and g) with short joins and minimal detailing for a clean, utilitarian silhouette.
Best suited to display work where strong presence is needed: headlines, posters, signage, packaging, and brand marks. It can also work for short UI labels or navigation when set with generous spacing, but it is most effective when used for bold, high-impact text rather than long reading.
The overall tone is bold and direct, with a friendly geometric softness that keeps it from feeling harsh. Its weight and compactness give it an assertive, headline-ready voice that feels contemporary and no-nonsense.
The design appears intended to deliver maximum clarity and impact through simplified geometric construction and a uniform, heavy stroke. Its compact, rounded forms prioritize quick recognition and a contemporary, approachable character in display settings.
The numeral set matches the letterforms with rounded bowls and firm verticals; the 8 and 9 are especially full and compact. The design’s tight apertures and strong massing favor impact over delicacy, and small sizes may appear darker due to the narrow openings.