Sans Normal Orlay 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, sturdy, modern, punchy, impact, clarity, modernity, approachability, rounded, geometric, compact, clean, blocky.
This typeface is a heavy, rounded sans with compact proportions and broadly geometric construction. Strokes are thick and even, with minimal modulation and soft corners that keep the forms approachable despite the weight. Counters are relatively tight and apertures tend toward the closed side, producing a dense, high-impact silhouette. The lowercase is straightforward and sturdy, with a single-storey “a” and simple terminals, while figures are bold and solid with clear, uncomplicated shapes.
It performs best in display settings such as headlines, posters, brand marks, packaging callouts, and short-form signage where maximum impact and quick recognition are priorities. It can also work for UI labels or navigation elements when a strong, high-contrast typographic presence is desired, especially at medium-to-large sizes.
The overall tone is confident and direct, combining a contemporary, utilitarian feel with a friendly softness from the rounded geometry. Its dense weight and compact rhythm read as energetic and emphatic, suited to messaging that needs to feel bold without becoming aggressive.
The design appears intended to deliver a bold, modern voice with simple, geometric letterforms and a compact, efficient footprint. Its emphasis on uniform stroke weight and rounded construction suggests a focus on robustness and legibility in attention-grabbing applications.
In text, the heavy color and tight internal space create a strong typographic block, making spacing and line length more noticeable at larger sizes. The shapes remain clean and consistent across caps, lowercase, and numerals, emphasizing uniformity and clarity over delicate detail.