Sans Normal Jadur 2 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s media, display branding, playful, quirky, friendly, cartoony, lively, expressive display, friendly branding, playful tone, handmade feel, soft terminals, wavy baseline, rounded forms, chunky strokes, irregular rhythm.
A heavy, rounded sans with chunky strokes and softly blunted terminals. Letterforms lean on broad circular bowls and wide counters, while many stems and arms show subtle wobbles and uneven curvature that create an intentionally irregular rhythm. Proportions are expansive, with generous widths and a compact, sturdy feel; curves dominate over sharp corners, though some joins and diagonals are slightly pinched or tapered. Overall spacing reads open and readable, but the varying shapes and slight baseline wobble give the set a hand-cut, animated texture.
Best suited for short to medium-length display settings where personality is desirable—posters, headlines, playful branding, packaging, and children’s or entertainment-oriented graphics. It can work in subheads and pull quotes, but the lively irregularity and wide proportions make it less ideal for dense body text or tight UI layouts.
The overall tone is playful and mischievous, like a cartoon title card or a kid-friendly headline. Its buoyant, slightly lopsided geometry feels informal and energetic, prioritizing character over strict typographic neutrality.
The design appears intended to deliver an approachable, characterful sans that feels hand-shaped and animated while remaining broadly legible. It emphasizes rounded construction and bouncy rhythm to create an expressive display voice for fun, informal communication.
Round letters such as O and Q are strongly circular with thick rings, and the Q features a distinct, chunky tail. The numerals are similarly bold and rounded, with simplified silhouettes that hold up well at display sizes. The sample text shows consistent weight and curvature across lines, emphasizing a bouncy, offbeat cadence rather than rigid alignment.