Sans Normal Itmuw 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Gremlin' by Hazztype, and 'Exalted Wide' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, playful, friendly, confident, retro, chunky, impact, approachability, modern signage, bold branding, display clarity, geometric, rounded, heavy, soft corners, compact counters.
A heavy, wide sans with geometric construction and generously rounded curves. Strokes are uniform and muscular, with smooth joins and slightly softened terminals that keep the texture friendly rather than harsh. Counters are relatively compact, and round forms (O, o, 8) read as broad ovals, giving the face a sturdy, low-fuss rhythm. The lowercase shows single-storey a and g with simple, solid shapes, and the overall spacing and silhouettes favor punchy, poster-like readability over delicacy.
Works best for display typography such as headlines, posters, and big typographic statements where its weight and width can create impact. It is well-suited to branding, packaging, and logo work that wants a friendly, energetic, geometric voice, and it can also perform in wayfinding or signage-style applications when set with adequate spacing.
The font projects an upbeat, approachable tone with a bold, unmistakable presence. Its rounded geometry and big proportions feel modern yet slightly throwback, suggesting signage, sports, and pop-leaning branding rather than formal editorial use. The overall impression is confident and lively, with a friendly softness baked into the heaviness.
Likely designed as an attention-forward display sans that combines geometric roundness with a thick, stable skeleton for immediate legibility at large sizes. The softened geometry and simple lowercase aim to keep the tone approachable while still delivering strong visual authority.
Diagonal letters (V, W, X, Y) appear strongly braced and symmetrical, reinforcing a stable, engineered feel. The numerals are hefty and highly graphic, suited to large-scale settings where quick recognition matters. At smaller sizes, the tight counters and dense color may benefit from generous tracking and ample line spacing.