Sans Normal Otdus 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Altersan' by Eko Bimantara, and 'Core Gothic N' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, friendly, confident, clean, straightforward, clarity, modernity, approachability, versatility, impact, rounded, geometric, compact, sturdy, high readability.
A rounded, geometric sans with sturdy strokes and smooth curves, balanced by flat terminals and minimal modulation. Counters are open and generously shaped, giving letters a clear, punchy silhouette, while curves (C, G, O, Q) lean toward near-circular construction. Uppercase forms feel compact and even, and the lowercase shows a single-storey a and g with simple, built-from-shapes construction. Numerals are strong and highly legible, with rounded bowls and straightforward joins that keep rhythm consistent in text and display sizes.
This font works especially well for bold headlines, brand marks, packaging, and poster typography where clean shapes and strong presence matter. It also suits UI and wayfinding roles such as navigation labels and signage, where quick recognition and consistent rhythm are important.
The overall tone is modern and approachable, with a confident, no-nonsense voice. Its rounded geometry softens the impact, making it feel friendly and contemporary rather than technical or severe.
The letterforms suggest an intention to deliver a versatile, contemporary sans that reads cleanly while projecting a friendly, confident personality. The simplified geometry and open counters indicate a focus on dependable legibility in both short display lines and compact interface text.
The design prioritizes clarity through broad apertures and simplified forms, producing crisp word shapes and strong emphasis in headlines. Spacing appears even and stable, supporting dense settings without looking cramped.