Sans Normal Otdus 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, clean, confident, approachable, approachability, clarity, modernity, impact, rounded, soft terminals, geometric, even rhythm, open counters.
A sturdy, rounded sans with smooth curves and softened stroke endings. Forms lean geometric, with circular bowls, open apertures, and generous interior counters that keep letters clear at display sizes. Proportions are balanced with a steady baseline and consistent stroke weight; joins are clean and uncomplicated, and the overall silhouette favors broad, simple shapes over sharp detailing.
Well-suited for attention-setting roles such as branding, poster headlines, packaging, and signage where a warm, modern sans is needed. It also works for short UI labels and callouts when a sturdy, friendly voice is preferred over a sharper, more technical look.
The tone is contemporary and personable, combining a solid, dependable presence with gentle roundness. It feels upbeat and non‑technical, giving headlines a friendly confidence without becoming playful or quirky.
The design appears intended to deliver a versatile, contemporary sans that prioritizes clarity and approachability through rounded geometry and consistent weight. Its simplified forms and ample counters suggest a focus on legibility and strong impact in display and marketing contexts.
Uppercase shapes read compact and blocky with substantial bowls, while lowercase maintains simple construction and clear differentiation (notably in the single-storey-style forms and straightforward descenders). Numerals follow the same rounded, sturdy logic, with smooth curves and clear openings that support quick recognition.