Sans Normal Palew 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, approachable, retro, display impact, approachability, playful tone, brand warmth, rounded, soft, bulky, compact, smooth.
A heavy, rounded sans with inflated bowls and broadly curved terminals. Strokes are uniform and smooth, with generous counters that keep letters open at large sizes. Many joins and corners are softened into curves, giving diagonals and horizontals a slightly cushioned feel. Proportions lean broad and stable, with compact ascenders/descenders and a sturdy baseline presence; punctuation and numerals match the same stout, rounded construction.
Best suited to large-size applications where its rounded weight and open counters can shine—headlines, posters, logos, packaging, and retail signage. It can also work for short UI labels or callouts when a friendly, attention-grabbing voice is desired, but its bulk makes it less ideal for long-form text.
The overall tone is warm and upbeat, leaning toward a playful, cartoon-adjacent friendliness rather than a technical or corporate voice. Its big shapes and soft corners feel welcoming and casual, with a mild retro sign-painting/packaging energy.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining strong mass with rounded geometry for legibility and charm in display settings.
Round letters (like O/C/G) read as near-circular with thick, even rings, while straight-sided forms (like E/F/T) keep their geometry softened by rounded ends. The a and g are single-storey, reinforcing an informal, display-forward character, and the figures are bold and simplified for quick recognition.