Sans Superellipse Kehy 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Helvetica' by Linotype, 'Neue Rational Condensed' by René Bieder, 'Ddt' by Typodermic, and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, industrial, action, modern, impact, speed, compactness, modern utility, headline focus, oblique, condensed, compact, punchy, blocky.
A heavy, oblique sans with compact proportions and rounded-rectangle construction. Strokes are broadly uniform with minimal contrast, producing dense black shapes and strong color on the line. Curves resolve into softened corners rather than true circles, while counters stay relatively tight, especially in letters like a, e, and g. The rhythm is brisk and forward-leaning, with sturdy diagonals and squared terminals that keep the texture crisp at display sizes.
Best suited to short, high-impact text such as headlines, poster typography, sports and motorsport-style branding, and bold packaging callouts. The condensed, oblique forms help fit more characters into tight spaces while keeping a strong, attention-grabbing silhouette.
The overall tone is assertive and kinetic, with a no-nonsense, performance-driven feel. Its dark, compressed footprint reads as intense and energetic, suggesting speed, impact, and utilitarian modernity rather than elegance or delicacy.
The design appears intended to deliver maximum impact in a compact width, combining a forward slant with rounded-rectangle geometry for a modern, industrial edge. It prioritizes loud presence and quick recognition in display contexts where energy and compression are advantageous.
Uppercase forms are engineered and compact, with rounded corners that reduce harshness without losing strength. Numerals follow the same dense, rounded-rect aesthetic, maintaining consistent weight and a cohesive headline presence across mixed alphanumeric settings.