Sans Normal Udboh 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' by AVP and 'Organic' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, functional, impact, clarity, modernity, simplicity, legibility, rounded, crisp, geometric, open forms, even rhythm.
This typeface presents sturdy, simplified letterforms with a largely geometric construction and rounded curves. Strokes are consistently heavy with clean joins and minimal modulation, producing a stable texture in paragraphs. Counters are generally open and circular, and terminals read as straightforward cuts rather than decorative endings. Uppercase forms feel wide and steady, while lowercase maintains clear, compact shapes with a single-storey “a” and a single-storey “g,” supporting a contemporary sans rhythm. Numerals are robust and evenly proportioned, matching the overall firmness of the text color.
It works particularly well for headlines, posters, and short-to-medium display copy where a strong, clean voice is needed. The solid forms and open counters also suit branding and packaging applications, as well as clear, high-impact signage at larger sizes.
The overall tone is modern and self-assured, with a friendly plainness that keeps it approachable. Its rounded geometry and dense weight give it an editorial confidence while staying neutral enough for everyday communication.
The design appears intended to deliver a contemporary sans with geometric clarity and a confident, high-impact presence. Its simplified shapes and consistent stroke behavior suggest a focus on legibility and strong typographic color for attention-getting settings.
In the sample text, the font maintains strong presence at larger sizes and forms a dark, even typographic color with clear silhouettes. The punctuation and dots appear sturdy and simple, reinforcing the no-nonsense construction.