Sans Normal Opnoj 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Lagu Sans' by Alessio Laiso Type, and 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, punchy, clarity, impact, modernity, approachability, geometric, monolinear, open counters, rounded joins, high legibility.
A heavy, geometric sans with mostly uniform stroke weight and generous, open counters. Curves are built from near-circular bowls and smooth arcs, while terminals tend to be clean and blunt, producing crisp silhouettes. The uppercase shows broad, stable proportions with straightforward construction (simple, unembellished E/F/T forms and a round O), and the lowercase keeps a compact, workmanlike rhythm with a single-storey a and g. Overall spacing reads even and sturdy, with clear interior shapes that hold up well at display sizes.
Best suited to headlines, display typography, and short-to-medium text where impact and clarity are priorities—such as branding systems, packaging, posters, and wayfinding/signage. It also works well for UI labels and marketing copy when a strong, contemporary sans is needed.
The tone is modern and assured, pairing a friendly roundness with a no-nonsense solidity. Its weight and breadth make it feel direct and attention-grabbing without becoming aggressive, giving it a contemporary, accessible voice suited to bold messaging.
The design appears aimed at delivering a robust, highly legible geometric sans that reads cleanly and confidently at large sizes. Its simplified construction and open counters suggest an intention to balance modern minimalism with approachable warmth for brand-forward communication.
Distinctive cues include the single-storey a and g, a compact earless g form, and numerals with rounded bowls and simple geometry. The lowercase f and t feature short, practical crossbars, and the forms maintain a consistent, engineered smoothness across letters and figures.