Sans Normal Lagor 3 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, confident, modern, punchy, impact, motion, modern branding, attention, oblique, rounded, soft corners, compact apertures, large counters.
This typeface is a heavy, oblique sans with broad proportions and a clean, rounded construction. Strokes are thick and even with softened corners and smoothly curved bowls, giving it a sturdy, contemporary silhouette. The italic slant is consistent across caps, lowercase, and numerals, and the overall rhythm is tight and graphic, with compact apertures and generous counters that keep letters readable at display sizes.
It performs best in high-impact contexts such as headlines, posters, branding, packaging, and short callouts where its weight and oblique stance can carry the message. It can also work for signage and UI hero text when a strong, energetic emphasis is desired.
The overall tone feels bold and kinetic, with a forward-leaning posture that suggests motion and urgency. Its rounded forms soften the weight, balancing assertiveness with approachability and a distinctly contemporary, sports-and-branding energy.
The design appears intended to deliver maximum visual impact with a contemporary, rounded sans structure and a consistent oblique angle. Its sturdy, uniform strokes and wide stance prioritize presence and quick recognition in display-driven typography.
Uppercase forms read stable and blocky, while the lowercase shows a single-story "a" and "g" with simple, rounded shaping that reinforces a streamlined, modern voice. Numerals match the letterforms in weight and slant, producing a cohesive, logo-friendly texture in mixed alphanumeric settings.