Sans Normal Lorur 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Sans Condensed Pro' by Atlas Font Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, chunky, retro, whimsical, approachability, display impact, retro charm, playful branding, rounded, soft corners, bouncy, irregular, cartoonish.
A heavy, rounded sans with soft cornering and broad, compact counters. The strokes are consistently thick with minimal modulation, but the outlines show a gentle, hand-cut irregularity and occasional angled terminals that keep the texture lively. Letterforms lean toward geometric simplicity while allowing small, intentional quirks in bowls, joins, and curves; the result is a chunky rhythm that reads as sturdy rather than precise.
Best suited to short, prominent settings where its bold presence and playful texture can be a feature—headlines, posters, storefront or event signage, packaging callouts, and brand marks. It can also work for large-format captions or kids/entertainment-oriented materials where a friendly, chunky voice is desired.
The overall tone is cheerful and informal, with a bouncy, slightly quirky personality. Its mass and rounded shapes feel approachable and comedic, evoking retro signage and playful display typography rather than sober editorial voice.
The design appears intended to deliver maximum impact with an approachable, characterful silhouette: a bold rounded sans that stays highly legible at display sizes while adding a subtle handmade, whimsical twist.
In text, the weight produces strong color and high impact, while the mild irregularity adds a handmade flavor. Round characters like O and Q are notably full and dense, and the lowercase shows simplified, friendly shapes that prioritize charm over strict uniformity.