Sans Normal Bulew 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans', 'Passenger Sans Cyrillic', and 'Passenger Sans Cyrillic Variable' by Indian Type Foundry and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, presentations, clean, neutral, modern, friendly, functional, versatility, clarity, modernization, accessibility, geometric, open apertures, even rhythm, rounded terminals, clear numerals.
This is a clean sans with rounded, geometric construction and smooth curves paired with straight, stable stems. Strokes are uniform and low in modulation, producing an even texture in both display and paragraph settings. Counters are generally open and circular (notably in C, G, O, and e), and terminals tend to finish cleanly with subtle rounding rather than sharp cuts. The lowercase shows a single-storey a and g, a short-shouldered r, and a compact, well-balanced s, giving the text a contemporary, simplified feel. Numerals are straightforward and legible, with a round 0, open 4, and balanced 8/9 forms that sit comfortably alongside the letters.
It performs well for interface typography, product copy, and general-purpose editorial work where clarity and a smooth rhythm are important. The clean shapes and straightforward numerals also suit dashboards, wayfinding, and presentation materials that need dependable readability.
The overall tone is neutral and contemporary, with a friendly clarity that avoids being overly clinical. Its rounded geometry and simple lowercase forms create an approachable, modern voice suited to everyday communication.
The design appears intended as a versatile, contemporary sans that prioritizes clear letterforms and consistent texture across sizes. Its simplified, rounded geometry suggests an aim for broad usability in both digital and print contexts without drawing attention away from the content.
In running text, spacing reads comfortably open and consistent, with a steady baseline and regular vertical rhythm. Uppercase proportions feel restrained and practical rather than stylized, helping it remain calm and readable at larger sizes.