Sans Normal Oldin 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'CF Asty' by Fonts.GR, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Primeform Pro' by Punchform, 'Manifestor' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, sturdy, friendly impact, modern branding, geometric clarity, display presence, geometric, rounded, soft corners, clean, compact apertures.
A heavy, geometric sans with rounded bowls and softened joins that keep the dense weight from feeling harsh. Strokes are uniformly thick with minimal modulation, and curves are built from near-circular forms, giving O/C/Q and the lowercase rounds a consistent, engineered feel. Terminals are mostly blunt with subtly eased corners; counters are relatively small, and apertures (notably in C, S, e, and a) read as compact. The lowercase uses single-storey a and g, while punctuation-like details (dots on i/j) are round and prominent, reinforcing the smooth, solid texture in text.
This font is best suited to headlines and display copy where its dense weight and rounded geometry can read with authority. It works well for branding, packaging, posters, and short-to-medium signage text, particularly where a friendly but impactful sans is desired.
The overall tone is friendly and contemporary, pairing a playful roundness with a confident, no-nonsense presence. It feels approachable and upbeat without becoming childish, making it suitable for brands that want warmth alongside clear impact.
The design appears intended to deliver a modern geometric sans that remains approachable through rounded construction and softened corners, while maintaining strong presence via thick, even strokes and compact internal spaces.
In paragraphs, the weight produces a strong, even color and a punchy silhouette, especially in mixed-case lines. The numerals match the same rounded, geometric logic, with generous curves and sturdy joins that keep them visually consistent with the letters.