Sans Normal Bogiv 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arazatí' by Underground (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, modern, neutral, friendly, practical, clean, clarity, legibility, versatility, simplicity, neutrality, crisp, rounded, geometric, open apertures.
The design is a geometric-leaning sans with round counters and smooth, even curves paired with simple, stable verticals. Stroke endings are mostly clean and minimally shaped, producing a crisp silhouette and consistent rhythm across text. Proportions are balanced with open apertures and clear numerals, creating a legible, uncluttered texture in paragraphs and headlines alike.
Well-suited for UI and product typography, dashboards, signage-style labeling, and general-purpose editorial layouts where clarity is the priority. It also works nicely for brand systems seeking a modern, approachable sans for headings, subheads, and supporting text.
This typeface feels clean, modern, and straightforward, with a friendly neutrality that reads as practical rather than expressive. Its rounded construction and smooth curves give it an approachable tone suitable for contemporary interfaces and everyday communication.
The font appears designed to deliver dependable readability with a contemporary, geometric flavor and minimal stylistic noise. It aims for broad utility—clear letterforms, steady spacing, and uncomplicated shapes that hold up across a range of sizes and settings.
Uppercase forms present strong, simplified geometry (notably in round letters like C, G, O, and Q), while lowercase maintains a compact, readable cadence with clear differentiation between similar shapes. Numerals are straightforward and highly legible, with smooth curves and stable verticals that integrate well with text.