Sans Normal Loguv 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flaco' by Letter Edit, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, loud, upbeat, impact, motion, display, headline, brand boldness, oblique, rounded, compact, blocky, industrial.
A heavy oblique sans with compact proportions, rounded outer contours, and broadly uniform stroke weight. Curves are built from smooth, near-circular geometry (notably in C, G, O, Q, and the bowls), while joins and terminals stay blunt and sturdy for a dense, poster-like color. The italic slant is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm; counters are relatively tight, and spacing reads firm and economical. Figures are bold and stable, with simple, low-detail construction that favors impact over delicacy.
Best suited to headlines, posters, branding marks, and bold campaign lines where the slanted stance and dense color can carry the composition. It also fits sporty or industrial packaging and apparel graphics, and can work for short emphatic UI labels or calls-to-action when space is limited. For longer reading, it’s most effective in short bursts or large sizes where counters and interior detail have room to breathe.
The overall tone is energetic and assertive, with a sporty, headline-first voice. Its forward lean and thick strokes suggest motion and urgency, while the rounded forms keep the feel friendly rather than aggressive. The result is a confident, modern display personality that reads as bold and attention-grabbing.
The design appears intended to deliver maximum impact with minimal complexity: a rounded geometric sans pushed into a strong oblique for motion, paired with compact spacing for dense, billboard-ready text. It prioritizes immediacy and legibility at display sizes, aiming for a contemporary, energetic voice.
Uppercase shapes lean toward geometric clarity, while the lowercase is more compact and utilitarian, keeping the texture dense in paragraphs. Diacritic dots and small details remain chunky, matching the weight and reinforcing the font’s high-impact, low-fragility feel at larger sizes.