Sans Normal Kegog 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Miura' by DSType, 'FF Good' by FontFont, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, sporty, modern, energetic, direct, impact, motion, clarity, modernity, emphasis, oblique, geometric, rounded, compact, heavy.
A heavy, oblique sans with low-contrast strokes and largely geometric construction. Curves are broad and smooth, with generous rounding at joins and terminals that keeps counters open despite the dark color. The slant is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm. Proportions feel fairly compact with sturdy stems and simplified forms, giving the alphabet a cohesive, high-impact texture in text.
Best suited to short, high-visibility settings such as headlines, posters, signage, and bold brand wordmarks where the oblique stance adds motion. It can also work well on packaging and promotional materials that need compact, high-contrast-in-size lettering with a strong typographic presence.
The overall tone is punchy and confident, with a fast, athletic feel driven by the steady slant and dense strokes. It reads as contemporary and utilitarian rather than delicate or formal, projecting emphasis and momentum.
The design appears intended to deliver maximum impact with a clean, geometric sans structure, using an oblique angle to add urgency and forward motion while keeping shapes simple and broadly legible.
The lowercase shows single-storey forms (notably the a and g) and a straightforward, contemporary skeleton. Numerals are similarly robust and clear, matching the letterforms in weight and slant for a uniform color across mixed alphanumeric settings.