Sans Superellipse Hodam 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Blooms' by DearType, 'Gibstone' by Eko Bimantara, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Otoiwo Grotesk' by Pepper Type, 'Lektorat' by TypeTogether, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, retro, playful, sturdy, impact, approachability, nostalgia, legibility, rounded, blunt, compact, soft-cornered, chunky.
A heavy, compact sans with soft-cornered, rounded-rectangle construction and consistently full strokes. Curves are broad and smooth, terminals are blunt, and joins are gently radiused, creating a cohesive “pillow” silhouette across letters and numerals. Counters tend toward small and rounded, with simplified interior shapes that keep forms bold and solid at a distance. Overall spacing reads slightly tight, emphasizing dense blocks of black and strong headline presence.
Best suited to large sizes where its dense color and rounded geometry can carry impact—headlines, posters, packaging fronts, and bold brand marks. It can also work for short UI labels or signage-style callouts when a friendly, high-visibility voice is needed, but longer paragraphs may feel heavy due to the compact counters and tight texture.
The tone is confident and approachable, with a nostalgic, poster-like energy. Its rounded geometry and chunky proportions feel playful rather than severe, lending warmth to loud, attention-getting messaging.
The design appears intended to deliver maximum punch with a welcoming, rounded character—combining strong, simplified shapes with soft corners to create a bold display voice that remains approachable.
Capital forms are notably wide and squat, while lowercase maintains sturdy, simplified bowls and stems for a uniform rhythm. Numerals follow the same rounded, blocky logic, keeping signage-style clarity and a consistent texture in runs of text.