Sans Normal Lidip 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Geller Sans' by Ludka Biniek (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, punchy, retro, impact, motion, bold branding, display emphasis, slanted, chunky, rounded, compact, soft corners.
A heavy, slanted sans with broad, rounded shapes and gently softened corners. Strokes stay largely uniform, with minimal modulation, and many joins are smoothed rather than sharply cut. Counters are roomy but compacted by the weight, and the overall rhythm is energetic due to the consistent forward lean and slightly condensed, blocky silhouettes. Numerals and capitals read sturdy and poster-like, while the lowercase keeps a robust, compact feel with rounded bowls and simplified terminals.
Best suited to short, prominent settings such as headlines, posters, sports and event graphics, bold branding marks, and punchy packaging copy. It can work for brief UI labels or calls-to-action when set large enough, but the dense weight favors display typography over long reading.
The overall tone feels fast, assertive, and attention-grabbing, with a sporty, headline-forward personality. Its rounded massing keeps it friendly rather than aggressive, giving it a retro display flavor that still reads modern and straightforward.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance, combining sturdy geometry with softened curves for a bold yet approachable presence.
The font’s slant is pronounced and consistent across cases, creating a strong directional flow in lines of text. The heavy weight makes interior spaces and apertures a key contributor to legibility, so it performs best where size and spacing allow the forms to breathe.