Sans Normal Afmor 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Mazot' by Hurufatfont, 'Taz' by LucasFonts, 'Kakadu' by Ludwig Type, and 'PF Das Grotesk Pro' by Parachute (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, ui labels, sporty, modern, energetic, confident, techy, motion, impact, clarity, contemporary branding, oblique, geometric, clean, rounded, compact.
A slanted sans with sturdy, even strokes and rounded, geometric construction. Curves are smooth and full, with simple terminals and minimal modulation, creating a consistent texture in both capitals and lowercase. The lowercase is compact with clear bowls and open apertures, while capitals maintain broad, stable silhouettes. Numerals follow the same robust, rounded logic, producing a cohesive, contemporary rhythm across mixed text.
It performs best in display roles where a strong, slanted voice is desirable—logos, headlines, campaign graphics, and sports or automotive-themed materials. It can also work for concise UI labels and navigation where emphasis and quick scanning are needed, rather than long-form reading.
The overall tone is energetic and forward-leaning, projecting speed and decisiveness. Its clean geometry reads as contemporary and utilitarian, with a confident presence that feels at home in modern branding and interface contexts.
The design appears intended to combine a straightforward sans structure with an assertive oblique stance, delivering a sense of motion while keeping letterforms simple and highly uniform. The goal seems to be a versatile, contemporary display workhorse that stays clean and recognizable across a wide range of words and numbers.
The oblique angle is pronounced enough to add motion without becoming calligraphic. Spacing appears moderately tight and the heavy silhouettes hold together well in short bursts, while the smooth curves keep the texture from feeling harsh.