Sans Superellipse Utdus 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Hype vol 3' by Positype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, signage, packaging, ui, modern, technical, confident, clean, friendly, impact, clarity, approachability, system design, modernity, geometric, rounded, squared, compact, sturdy.
A heavy, geometric sans built from rounded-rectangle and superellipse-like shapes. Corners are broadly radiused, curves are smooth and controlled, and straight strokes stay firm, producing a sturdy, even texture. Counters are open and mostly rectangular-oval, with consistent stroke endings and a generally uniform rhythm across uppercase, lowercase, and numerals. The overall silhouette feels slightly squared rather than purely circular, emphasizing clarity and structure.
Well-suited to display sizes where its blocky, rounded geometry can project impact—such as headlines, logos, and packaging. Its sturdy shapes and open counters also make it a strong choice for signage and interface labels where quick recognition and a clean, contemporary voice are important.
The font reads as contemporary and purposeful, with a confident, engineered tone softened by generous rounding. It balances friendliness with a utilitarian edge, suggesting modern product design, tech interfaces, and clear, no-nonsense communication.
Likely designed to deliver a modern geometric sans that feels both robust and approachable, using superellipse-based construction to create consistent rounding, strong silhouettes, and a cohesive, systemized look across letters and numerals.
Uppercase forms appear stable and monolinear, with rounded joints that avoid sharp diagonals feeling too aggressive. Lowercase keeps a straightforward, functional build, and the numerals are bold and highly legible, matching the same rounded-rect geometry for a cohesive system feel.