Sans Superellipse Hubab 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, playful, retro, impact, approachability, modern geometry, display clarity, rounded, soft corners, geometric, sturdy, compact.
A heavy, geometric sans with rounded-rectangle construction and soft-cornered terminals. Strokes are consistently thick with minimal modulation, producing dense, compact counters and a strong, even color. Curves read as superelliptical rather than purely circular, and many joins are smoothed to avoid sharp internal angles. Proportions feel slightly condensed in the bowls and shoulders, with wide, stable verticals and simplified, blocky diagonals that stay crisp at display sizes.
Best suited to headlines, posters, logos, and short-form messaging where strong shape recognition and high impact are desired. It also fits packaging and signage that benefit from a friendly, chunky sans, while extended text is likely most comfortable at larger sizes due to the tight counters.
The overall tone is bold and approachable—assertive without feeling aggressive. Its rounded geometry and compact apertures give it a playful, slightly retro flavor that reads well in energetic, attention-seeking settings.
The design appears intended to deliver maximum visual weight with smooth, contemporary geometry, balancing toughness and friendliness. Its simplified, rounded-rectilinear forms suggest a focus on bold branding and display typography where legibility and personality need to land instantly.
Capitals lean toward squared silhouettes (notably in C/G/S), while round letters like O/Q remain tightly drawn with thick interior space control. Lowercase forms are similarly sturdy, with a single-story a and g and a prominent, block-like presence that favors impact over delicate detail. Numerals match the same compact, superelliptical rhythm for a cohesive headline system.