Sans Superellipse Hidus 17 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Brinova' by Digitype Studio, 'MVB Diazo' by MVB, 'Conthey' by ROHH, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, utilitarian, modern, sporty, space saving, high impact, modern utility, signage clarity, condensed, blocky, rounded corners, compact, sturdy.
A compact, heavy sans with squared-off construction softened by rounded corners. Curves and counters lean toward superelliptical/rounded-rectangle shapes, producing even, sturdy bowls in letters like O, C, and e. Strokes are largely uniform, terminals are blunt, and joins are tight, creating dense internal spaces and a strong vertical rhythm. The lowercase shows a single-storey a and g, short extenders, and a pragmatic, space-efficient fit; numerals are similarly blocky and high-impact with consistent width and simplified curves.
Best suited to headlines, short statements, and brand marks where strong presence and efficient horizontal space are helpful. It can work well for packaging, labels, sports or industrial-themed graphics, and straightforward signage, especially when set with generous tracking and leading.
The overall tone is forceful and workmanlike, with a contemporary, signage-like confidence. Its compact forms and squared geometry give it an industrial, engineered feel, while the rounded corners keep it approachable rather than harsh.
The design appears intended to deliver maximum impact in limited space through a dense, geometric skeleton and rounded-rectangle curves. It prioritizes bold legibility and a modern, utilitarian voice over delicate detail or airy text color.
At display sizes it reads extremely solid and stable, but the tight counters and condensed proportions can make long text feel dense. The Q’s short tail and the compact apertures in letters like a, e, and s emphasize a closed, punchy silhouette.