Sans Normal Ormir 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Golden Record' by Mans Greback (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, approachable, sturdy, playful, approachability, clarity, modern branding, display impact, readability, rounded, soft corners, geometric, compact, high legibility.
A heavy, rounded sans with soft transitions and low stroke modulation. Curves are broadly circular and counters are open, with terminals that read as gently rounded rather than sharp. Proportions are compact and steady, with a consistent rhythm across uppercase and lowercase; the lowercase maintains a straightforward, highly readable structure and the figures are robust and evenly weighted. Overall spacing feels generous enough for clarity while keeping a dense, poster-ready color on the page.
Best suited for display roles where strong presence and clear forms matter: headlines, brand wordmarks, packaging, and poster graphics. Its rounded construction also works well for friendly UI callouts and signage where quick recognition at a distance is important.
The overall tone is friendly and contemporary, combining a confident weight with softened geometry. It feels approachable and slightly playful without becoming quirky, projecting clarity and straightforwardness suited to everyday communication.
The design appears intended to deliver a bold, modern sans voice with softened edges—prioritizing immediate legibility and a welcoming personality. Its geometric roundness and consistent weight suggest a focus on versatile, contemporary display typography that remains readable in short blocks of text.
Round characters like O/C/G and the bowls in b/p/q/d emphasize smooth, geometric construction, while diagonals (V/W/X/Y) stay stable and well-balanced. The punctuation and basic symbols in the sample text maintain the same sturdy presence, supporting clear emphasis in short phrases.